THE PARTNERSHIP THAT BROKE BRAND SALES RECORDS, 2021:

THE GREAT x Eddie Bauer Collaboration

SUMMARY

The Great signed on to a four-part partnership with heritage brand Eddie Bauer, launching in November 2021 with capsule of outerwear and accessories designed for outdoor activities.

Establishing KPIs

Website UX

SMS

Influencer Activation

Organic Social

Go-To-Market Strategy

Partnerships

Creative Briefs

Presentations

Campaign Development

Content Production

Project Management

KEY RESULTS

Teaser campaign grew The Great’s SMS subscriber list by more than 3x.
Teaser Landing Page had a 21% subscription rate and eventually drove 25% of launch day sales.
Collaboration sold out within hours and resulted in the strongest full-price launch day in the brand’s history.
The partnership was a strong retention marketing tactic: 75% of launch day sales came from returning customers.
Launch day saw the most traffic sessions to date, as well as 2x website conversion rate.

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“Thanks to a multi-drop collaboration with THE GREAT, this timeless brand is making clothes that are just as cute as they are practical.”

— InStyle, 'Stop Sleeping on Eddie Bauer, the Cool-Again Brand Your Dad Loves, Too'

Campaign EMAILS

“Emily Current and Meritt Elliott have a new gig. The Great designers have been tapped by outdoor brand Eddie Bauer for a yearlong collaboration. The partnership kicks off Nov. 16 with the launch of the Eddie Bauer x The Great holiday collection of Americana-influenced pieces for which the designers are known.”

— WWD, 'EXCLUSIVE: Eddie Bauer Taps L.A. Brand The Great for Yearlong Collaboration'

Influencer activation: Big Sur camping trip, featuring Marlien Rentmeester of Le Catch.

“Emily Current and Meritt Elliott, the LA-based styling duo who founded Current/Elliott denim and are now the designers of The Great, have teamed up with Eddie Bauer for an extra cute capsule collection, chock full of fun fleeces, puffers, boots and more. I snapped up a color-blocked fleece and every time I wear it, I get a zillion compliments.”

— Marlien Rentmeester, Le Catch

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