THE PIVOT THAT DROVE ORGANIC GROWTH, 2019:
KILN’S Brand Strategy
SUMMARY
Kiln Apparel, a two year old men’s and women’s fashion company, requested a pivot to increase its brand awareness and e-commerce sales. (The company later shut down with COVID-19.)
Visual Identity & Art Direction
Content Strategy
Agency Management
Content Creators
Brand Positioning
Analytics
Budget Management
Brand Workshops
Presentations
KEY RESULTS
Saved the brand 35% of its Marketing budget by shifting from paid to owned and earned channel strategy.
Increased email and social engagement by 2x.
Built content creator ecosystem, reducing production spend while creating an engaged community of brand evangelists.
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