THE BRAND AMBASSADOR ACQUISITION STRATEGY:

From The Desk Of PAPER CHASE PRESS

SUMMARY

Local print shop Paper Chase Press offers design, print, and production services and boasts an enviable client roster in arts and design, entertainment and luxury, tech and nonprofit. We launched From The Desk Of, an organic content series profiling its creative clients and their print projects.

VIP Customer Strategy

Email

Organic Social

Influencer Strategy

Brand Initiatives

Content Strategy

Blog Content

SEO

KEY RESULTS

  • Clients were happy to collaborate in the low to no-cost series, which created content for both parties without impacting production budgets.

  • Organic reach increased as clients became brand ambassadors and shared their features, growing organic social engagement and referral traffic.

  • This authentic word-of-mouth marketing proved to be an effective acquisition strategy for aspiring creatives who looked to the original clients as aspirational business models.

 
 
 
 

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